A lot of checking buyers open accounts at banks they recognize; national banks – with dominate share of voice and ubiquitous brands – win many of these customers. Regional and mid-size banks can’t outspend the national banks, so how can they compete against them? By focusing on different buyers.
Join Novantas experts for an in-depth webinar that explores two distinct shopper segments and the levers required to sway them. In this webinar, you will learn:
- A framework to understand the different attributes of “needs-based” vs. “brand-based” buyers
- Insights into the leading causes of “negative consideration” and inhibitors to increasing “positive consideration” among needs-based buyers
- Examples of strategies to improve consideration and the KPIs our clients use to monitor progress and competitive developments